Used For

• +**Your ad campaigns are black holes - you know installs go up but can't trace revenue back to specific ads** → See exactly which Facebook campaign brought in your highest-value users
• +**Users click your product links and get dumped on your homepage instead of that shoe they wanted** → Deep links drop them right into the product page, even if they need to install first
• +**You're guessing which onboarding flow works better** → A/B test different first experiences and see which ones stick
• +Split-test your app store redirects with weighted traffic (70% to new landing page, 30% to old)
• +Real-time dashboard shows traffic sources and user behavior without waiting for reports

Best For

• >Your Facebook ads are driving installs but users bounce immediately
• >You're manually tracking which campaigns actually bring in paying customers
• >Users click your email links and land on your homepage instead of that specific product

Not For

• -Solo developers without marketing budgets — this is for apps that actually run paid campaigns
• -Teams without a developer — you'll need someone to embed the tracking code in your app
• -Anyone wanting plug-and-play setup — requires SDK integration and campaign configuration time

Pairs With

• *Facebook Ads Manager (to see which specific Facebook campaigns are worth the spend beyond just install counts)
• *Google Analytics (for the web side of your funnel before users hit your app)
• *Mixpanel (to track what users actually do inside your app after Tapstream gets them there)
• *Mailchimp (to send targeted emails with deep links that drop users into specific app sections)
• *App Store Connect (where you'll see if your optimized campaigns actually increase downloads)

The Catch

• !No current pricing info available anywhere - that's never a good sign for your budget planning
• !Requires developer time to embed tracking code in your app, not just a dashboard signup
• !You'll need to set up and maintain campaign redirects manually - it's not automatic traffic routing

Bottom Line

Connects the dots between your ads and actual app users so you stop throwing money at campaigns that don't work.