Used For

• +**You're manually exporting data from Google Ads, Facebook, TikTok, and Analytics every week** → All data flows automatically into one Google Sheet that updates daily
• +**Your client reports are always 3 days behind because someone forgot to pull the numbers** → Dashboards refresh overnight, clients see real-time performance without you lifting a finger
• +**You're making budget decisions based on platform-specific metrics that don't tell the full story** → See true cross-channel ROI and customer journey data in one place
• +Connects to 130+ platforms through APIs - handles authentication, rate limits, and data formatting automatically
• +Natural language queries - ask 'what drove revenue last month' instead of building complex reports

Best For

• >Marketing teams spending half their week downloading reports from different platforms
• >Agencies juggling dashboards for 5+ clients who want everything yesterday
• >E-commerce teams who need to see which channels actually drive revenue, not just clicks

Not For

• -Solo freelancers managing 1-2 ad accounts — you're paying $99/month to save maybe 2 hours
• -Teams with dedicated data engineers — you'll want more control than Supermetrics allows
• -Anyone needing real-time data updates — this refreshes on schedules, not instantly

Pairs With

• *Google Sheets (where most teams end up building their actual dashboards because it's familiar)
• *Looker Studio (for prettier charts when your CEO complains that spreadsheets look unprofessional)
• *Slack (to get automated alerts when your ad spend spikes or conversions tank)
• *HubSpot (because Supermetrics pulls the marketing data but HubSpot handles the sales handoff)
• *dbt (for complex data transformations that Supermetrics can't handle natively)

The Catch

• !Non-technical users still spend 2-3 hours on initial setup mapping fields between platforms
• !Starting at $99/month, you need to be saving 5+ hours weekly for the math to work
• !Some platforms limit how far back you can pull historical data, so you might lose years of reporting history

Bottom Line

Saves marketing teams 5-10 hours per week by automating the copy-paste Olympics between ad platforms and reporting tools.