Their Pitch
Metadata Context Platform for Data & AI
Our Take
It's a smart search engine for your company's data. Automatically maps where your data comes from and where it goes, so you don't have to ask five people to find one number.
Deep Dive & Reality Check
Used For
- +**Your team wastes 3 hours finding the right table for a simple report** → Search finds it in 30 seconds, shows you who else uses it and how
- +**Data pipeline breaks at 2am and you're playing detective to find the impact** → See exactly what reports and dashboards will be affected before anyone notices
- +**Compliance team needs to find all tables with customer emails** → AI automatically tags sensitive data and tracks everywhere it flows
- +Bulk AI descriptions fill in documentation for hundreds of tables with one click - no more blank wikis
- +Shows you the most popular queries and joins so you know what data actually matters to people
Best For
- >Your analysts spend half their day hunting for data instead of analyzing it
- >Data pipelines break and nobody knows what else will break downstream
- >You're preparing for compliance audits and have no idea where sensitive data lives
Not For
- -Solo developers or teams under 20 people — you're paying enterprise prices to catalog data you could memorize
- -Companies wanting plug-and-play simplicity — you'll need someone to set up service accounts and review AI-generated tags monthly
- -Teams not on modern data stacks like Snowflake or BigQuery — it connects to 20+ tools but they're all the expensive ones
Pairs With
- *Snowflake (the data warehouse where all your important numbers live and die)
- *dbt (for data transformations that Select Star maps automatically so you can see the chain reaction)
- *Tableau (where your dashboards live and Select Star shows you which tables feed them)
- *Looker (another BI tool that Select Star connects to for complete data lineage)
- *Salesforce (as a data source that flows into your warehouse for analysis)
- *Slack (where you'll get notifications about data changes instead of surprise broken dashboards)
The Catch
- !Snowflake acquired them in 2024, so expect tighter integration with their ecosystem but possibly less love for other warehouses
- !The magic depends on having good query logs — if your team doesn't run many queries, the lineage mapping gets sketchy
- !You'll spend the first month cleaning up AI-generated descriptions that sound like a robot wrote them (because it did)
Bottom Line
Replaces the Excel spreadsheet where someone tried to document your data sources two years ago and never updated it.