Used For

• +**Spending 8 hours removing backgrounds frame by frame** → AI green screen swaps instantly, no manual masking
• +**Your product demo videos look like they were shot in 2005** → Generate 4K footage that looks like you hired a film crew
• +**Client wants 'the logo bigger' on 50 video variations** → Edit once, AI generates all versions automatically
• +Text-to-speech in 14 languages - no hiring voice actors for international content
• +Custom model training in 30 minutes - keep your brand style consistent across all videos

Best For

• >YouTube creators drowning in editing busywork
• >Marketing teams that need promo videos but hate video software
• >Solo freelancers who can't afford a video editor

Not For

• -Bargain hunters on the free tier — you'll burn through credits in 10 minutes and hit the paywall hard
• -Hollywood studios wanting Pixar-level quality — this is good, not jaw-dropping
• -Control freaks who want to tweak every pixel — it's AI magic or nothing

Pairs With

• *YouTube Studio (where you upload the videos Runway generated in minutes)
• *Blender (import Runway's 3D textures instead of modeling everything from scratch)
• *Slack (where your team shares the weird AI videos that didn't make the cut)
• *Figma (design thumbnails and graphics that match your AI-generated video style)
• *Zapier (auto-generate social clips when new blog posts go live)
• *Adobe Premiere (for the 20% of edits that still need human touch)

The Catch

• !Credits disappear faster than free samples at Costco — high-res videos eat your monthly allowance quick
• !Price hikes hit regularly because AI compute costs keep climbing
• !Free tier is basically a demo — 720p only and you'll upgrade within a week

Bottom Line

Turns your weird video ideas into reality faster than you can say 'render time.'