Used For

• +**Your UPI payments fail 30% of the time during peak hours** → Auto-retry flow recovers 20-25% of dropped transactions without coding
• +**Spending 15 hours a week manually reconciling payments** → Dashboard shows everything in real-time, settlements happen in 1-2 days automatically
• +**Cart abandonment from sketchy payment pages** → Clean checkout UI with fraud protection that actually works
• +Handles 100+ payment methods in one integration - cards, UPI, net banking, wallets, buy-now-pay-later
• +Built-in subscription billing that doesn't require separate tools

Best For

• >Indian e-commerce sites getting crushed by UPI payment failures
• >Your checkout is bleeding 20% of customers to payment errors
• >Fed up with legacy gateways that crash during festival sales

Not For

• -Solo freelancers doing under 10 transactions monthly — the 2% + GST fees will eat you alive
• -Pure international businesses with zero India exposure — you're paying for UPI features you'll never use
• -Companies wanting rock-bottom fees — those 2% charges plus add-ons creep up fast

Pairs With

• *Shopify (where you'll install their plugin and pray the webhook integration doesn't break)
• *WordPress (via WP Travel Engine for booking sites that need instant payment confirmation)
• *Chargebee (for subscription billing since Razorpay's recurring payments are basic)
• *Slack (where your support team will complain about weekend UPI failures)
• *Google Sheets (for financial reporting because their dashboard analytics are pretty limited)
• *WhatsApp Business (where Indian customers will ask about UPI payment status)

The Catch

• !The 2% headline rate is just the start — add GST (18%), failed transaction fees, and international markups and you're looking at 20-30% higher costs
• !KYC verification takes 3-5 days despite the "instant" marketing, which can block product launches
• !UPI still fails during peak times and you'll spend hours processing manual refunds

Bottom Line

Builds for India first, everyone else second - which is either perfect or useless depending on where your customers are.