Their Pitch
The only thing that can’t be generated by AI is trust.
Our Take
It's a tool that lets teams review and approve creative work without drowning in email chains. Finally, a way to get feedback on designs that doesn't involve forwarding PDFs with cryptic comments like 'make it pop.'
Deep Dive & Reality Check
Used For
- +**Your client sends feedback via email, Slack, text, and sticky notes** → All comments live on the actual design file with timestamps and approval status
- +**You're on revision 47 of a brochure and nobody knows which version is current** → Version tracking shows exactly what changed between drafts
- +**Video editors getting vague notes like 'fix the thing at 2:30'** → Frame-by-frame comments with timestamps so feedback is actually useful
- +Web proofing with live site previews - catch typos before they go live instead of after your CEO sees them
Best For
- >Marketing teams tired of losing track of which logo version got approved three revisions ago
- >Creative agencies where client feedback comes through 12 different channels and half of it gets lost
- >Anyone who's ever had to explain why 'make it more blue' isn't actionable design feedback
Not For
- -Solo freelancers or tiny teams — the free tier's 10-proof limit fills up after two client projects
- -Video-heavy workflows — it handles basic video proofing but Frame.io destroys it for motion graphics
- -Companies wanting mobile apps — it's browser-only, so reviewing on phones is clunky
Pairs With
- *Adobe Creative Suite (export designs directly to Proof instead of saving PDFs and uploading manually)
- *Figma (where you design, then export to Proof for client approvals because Figma's commenting isn't client-friendly)
- *Slack (where your team gets pinged about new comments and approval status updates)
- *Google Drive (to pull in assets for proofing without re-uploading everything)
- *Jira (to attach proofs to tickets so developers see exactly what they're building)
The Catch
- !Free tier expires proofs after 30 days, forcing upgrades right when you need to reference old approvals
- !Large video files (over 200MB) lag badly, which defeats the purpose for 4K content
- !Integrations like Slack notifications cost extra monthly fees that add up fast
Bottom Line
Turns chaotic email approval chains into organized feedback workflows that designers and clients can actually follow.