Used For

• +**Your reps spend 70% of their time logging emails instead of selling** → People.ai captures everything automatically, gets your team back to actual revenue work
• +**Deals die quietly because nobody noticed the buyer went cold 3 weeks ago** → AI flags low engagement, missing executives, and single-threaded relationships before they kill your quarter
• +**Your forecasts are fantasy fiction based on gut feelings** → Gets 92% accuracy by analyzing actual behavior patterns, not what reps think will close
• +Maps entire buying committees automatically - shows who talks to whom and spots the decision makers you're missing
• +Bulk Salesforce updates through PeopleGlass - fix 200 opportunities in minutes instead of clicking through each one

Best For

• >Your sales forecasts are consistently wrong and your CEO is asking uncomfortable questions
• >Deals keep slipping at the last minute and nobody knows why until it's too late
• >You have 50+ reps manually logging stuff in Salesforce instead of actually selling

Not For

• -Teams under 100 people or without heavy Salesforce usage - you're paying Ferrari prices to drive to the grocery store
• -Companies wanting plug-and-play simplicity - this needs dedicated admin time and custom AI training on your sales process
• -Anyone not ready for $50k-$500k annual commitment - the enterprise pricing matches the enterprise feature set

Pairs With

• *Salesforce (the mothership where all this data lives and gets automatically updated)
• *Zoom (captures call recordings and transcripts for the AI to analyze buyer sentiment)
• *Gmail/Outlook (where it silently watches every email your reps send to prospects)
• *Gong (for deeper call analysis since People.ai is broader but less call-focused)
• *Slack (where your team gets alerts about deals going sideways)
• *PowerPoint (where account plans and relationship maps get exported for executive presentations)

The Catch

• !No public pricing means surprise sticker shock - similar tools hit $100+ per user per month when you add up all the modules
• !Completely dependent on Salesforce - if you're not living in SF already, integration friction will make you question your life choices
• !The AI agents need 3-4 weeks of training on your specific sales process or they give generic advice that helps nobody

Bottom Line

The NSA for your sales team - captures everything, predicts which deals will fail, costs enterprise money even for mid-sized teams.