Used For

• +**People abandon $500 carts and you just wave goodbye** → Automated sequences recover 87% with actual product images and live pricing
• +**You're manually segmenting customers by purchase history in spreadsheets** → Real-time segments update automatically based on what people actually bought
• +**Your welcome emails look like everyone else's boring newsletters** → Product recommendation emails that show items they viewed with working buy buttons
• +Drag-and-drop builder with ecommerce templates - no coding to add product carousels or discount wheels
• +SMS and email work together in the same workflow - text the big spenders, email everyone else

Best For

• >Your Shopify store is growing but you're still manually emailing people who abandoned carts
• >You're paying for Mailchimp but half the features don't work for ecommerce
• >Your SMS and email campaigns live in different tools and nothing syncs properly

Not For

• -B2B companies or service businesses — this is built for people selling physical products online
• -Solo stores under 500 contacts who can handle everything manually — you're paying for automation you don't need yet
• -Anyone wanting the cheapest option — $25/month minimum when free alternatives exist

Pairs With

• *Shopify (where it pulls product data, prices, and inventory to keep emails current)
• *Klaviyo (what people compare it to, but Omnisend is cheaper for smaller stores)
• *Facebook Ads (retargets your email segments as custom audiences)
• *Google Analytics (to see which email campaigns actually drive revenue)
• *Gorgias (for customer service when people reply to your automated emails)
• *ReCharge (for subscription box companies doing retention campaigns)

The Catch

• !SMS credits run out fast and you'll hit overage charges if you're not careful with targeting
• !The free tier caps at 500 contacts with limited features, so you'll upgrade quickly if it's working
• !Built for Shopify/BigCommerce/WooCommerce — if you're on a custom platform, integrations get messy

Bottom Line

The only email tool that doesn't make you explain what a shopping cart is.