Used For

• +**Your checkout has 60% abandonment but analytics just show 'people left'** → Watch session replays to see exactly where they hesitate, rage-click, or give up
• +**Contact forms get 500 visits but only 12 submissions** → Form analytics shows which specific field causes 40% of people to bail
• +**Marketing funnels leak users at mysterious steps** → Heatmaps reveal dead zones where nobody clicks and friction scores auto-flag frustrated sessions
• +Session tagging for power users - mark 'trial signups' then replay their paths to find why 60% never reach activation
• +On-site surveys that pop up after rage clicks to ask 'what went wrong?' instead of generic feedback forms

Best For

• >Your e-commerce site has 40%+ cart abandonment and you have no idea why
• >Forms are bleeding users but you don't know which field is the killer
• >You're tired of guessing what's broken and want to actually watch it happen

Not For

• -Solo bloggers or tiny sites under 1,000 monthly visitors — you'll waste $29/month tracking 12 people
• -Anyone wanting plug-and-play simplicity — funnel setup takes 1-2 hours and you'll need to learn the dashboard
• -High-traffic sites on tight budgets — session limits hit fast and overages add up ($10 per 1,000 extra sessions)

Pairs With

• *Google Tag Manager (easiest way to install the tracking script without bugging developers)
• *Google Analytics (to identify high-bounce pages before diving into Mouseflow replays)
• *Shopify (most common e-commerce setup where cart abandonment tracking pays for itself)
• *HubSpot (to close the feedback loop by surveying users who rage-clicked your forms)
• *Hotjar (some teams use both - Hotjar for basic heatmaps, Mouseflow for detailed session replays)
• *Intercom (to reach out to users who had frustrated sessions before they churn completely)

The Catch

• !The 'basic' $29 plan only gets 500 sessions per month, which burns through fast if you have decent traffic
• !Mobile session replays can glitch on single-page applications, so you might miss mobile user struggles
• !You'll become obsessed with watching user sessions instead of actually fixing the problems you find

Bottom Line

Finally see why people abandon your cart instead of guessing from Google Analytics bounce rates.