Their Pitch
The social media scheduling tool that does it all.
Our Take
A social media scheduler that recycles your old posts automatically. Think of it as a content library that keeps your profiles active without you having to create new stuff every day.
Deep Dive & Reality Check
Used For
- +**You're manually posting the same tips every few months** → Edgar stores everything and automatically reshares your best content when you're not looking
- +**Your social profiles go dead when you're busy with actual work** → Keeps posting your evergreen content so followers don't think you disappeared
- +**Writer's block hits and you're staring at empty social posts** → AI generates captions and hashtags specific to each platform
- +Content library with unlimited storage - never lose a good post again
- +Bulk import from RSS feeds or Canva - turn your blog into social posts automatically
Best For
- >Solo entrepreneurs drowning in social media posting who just want it handled
- >Small businesses that run out of content ideas by Tuesday
- >Freelancers juggling client social accounts without dedicated posting time
Not For
- -Teams needing approval workflows or shared collaboration - this is built for solo operators
- -Companies wanting deep social analytics or engagement tools - you get basic stats and that's it
- -Anyone expecting a free plan - there's a 14-day trial then you pay
Pairs With
- *Canva (where you actually create the images and videos Edgar will schedule)
- *RSS feeds (to automatically turn your blog posts into social content)
- *Google Analytics (since Edgar's analytics are basic, you'll want this for real traffic insights)
- *Buffer (some people use both - Buffer for new content, Edgar for recycling old stuff)
- *Mailchimp (to capture leads from social traffic since Edgar doesn't do email)
The Catch
- !No free plan means you're paying from day one, unlike Buffer or Hootsuite's free tiers
- !Analytics are pretty basic - don't expect detailed performance insights or competitor tracking
- !Limited team collaboration features - no approval workflows or user permissions for bigger teams
Bottom Line
The lazy person's social media manager - upload once, post forever.