Their Pitch
Outdo your financial goals—all in one place.
Our Take
A cloud accounting software that automates your bookkeeping, invoicing, and payroll so you stop living in spreadsheets.
Deep Dive & Reality Check
Used For
- +**Your bank reconciliation takes 20 hours every month** → AI categorizes 90% of transactions automatically, cuts it down to 2-3 hours
- +**You're chasing clients for payments with 20 emails per day** → Automated invoices with credit card payments, clients pay faster
- +**Payroll taxes filed late again, another $1k fine** → Automated tax calculations and filings, next-day direct deposits
- +Syncs with e-commerce platforms automatically - no more manual sales entry from multiple channels
- +Workflow approvals prevent fraud - invoices need manager sign-off before payment goes out
Best For
- >Your bookkeeper quit and left you with a shoe box of receipts
- >Spending 15+ hours a week on manual invoicing and expense tracking
- >Got fined for payroll tax mistakes because you're winging it in Excel
Not For
- -Solo freelancers who just need invoicing — you'll pay $90+ for features you don't need
- -Companies over 500 employees — lacks the customization for complex financial consolidations
- -International businesses — built for US tax laws, other countries are an afterthought
Pairs With
- *Shopify (syncs sales data automatically so you're not manually entering every transaction)
- *Excel or Google Sheets (for custom reports because QuickBooks reporting looks like it's from 2005)
- *DocuSign (to get invoices signed faster instead of waiting for paper)
- *Slack (where your team complains about mandatory expense approvals)
- *Your Bank (connects directly for automatic transaction imports that break monthly)
- *TaxAct or H&R Block (because even with automation, you still need tax prep help)
The Catch
- !Bank feeds duplicate 20-30% of transactions weekly, requiring manual cleanup that wastes hours
- !The $30 starting price is a trap — payroll adds $50+ monthly, payment processing is 2.9% per transaction
- !You'll need someone to become the 'QuickBooks person' or pay $50/hour for support when imports break
Bottom Line
The 800-pound gorilla of small business accounting — handles everything but costs everything too.