Used For

• +**Your Facebook Ads audience is 3 months stale because manual exports are soul-crushing** → Automated syncs push fresh customer segments hourly, your ad performance actually improves
• +**Sales reps complain CRM data is garbage while perfect data sits in your warehouse** → Real-time sync keeps Salesforce updated with actual customer behavior and purchase history
• +**You're paying engineers $150/hour to write sync scripts that break constantly** → Set up syncs with SQL queries, no custom code required
• +AI agents translate plain English to SQL - say 'customers who spent $500+ last month' and it builds the query
• +Handles incremental updates only - syncs additions and changes, not your entire database every time

Best For

• >Your marketing team exports CSVs manually every week and uploads them to Facebook Ads
• >Data team built custom scripts that break at 3am and nobody knows how to fix them
• >You've got clean data sitting in Snowflake but your sales team is working with stale CRM records

Not For

• -Solo founders or startups without a data warehouse — this assumes you already have Snowflake or BigQuery set up
• -Teams wanting plug-and-play simplicity — you'll need someone comfortable writing SQL queries for custom segments
• -Companies under 50 people — you're paying enterprise prices when Zapier might handle your simple syncing needs

Pairs With

• *Snowflake (where your clean customer data actually lives and what Hightouch pulls from)
• *dbt (to model your data properly before Hightouch syncs it to marketing tools)
• *Facebook Ads (gets fresh audience segments automatically instead of stale CSV uploads)
• *Salesforce (where your sales team finally sees real customer behavior data, not just contact info)
• *HubSpot (for marketing automation that actually knows who your best customers are)
• *Zendesk (automatically creates support tickets when billing errors happen, no manual monitoring)
• *Amplitude (tracks events synced from your warehouse for product analytics)

The Catch

• !You still need someone who knows SQL to build anything beyond basic syncs — the AI helps but isn't magic
• !Real-time syncing requires your event streams to be properly set up, otherwise you're stuck with hourly batch updates
• !No pricing listed anywhere, which usually means 'if you have to ask, it's expensive' — expect $2,000+/month minimum

Bottom Line

Finally, your warehouse data can actually reach your marketing tools without engineering tickets.