Used For

• +**Your signup flow loses 40% of users somewhere but you don't know where** → See exactly which step breaks people with zero setup time
• +**You launched a feature 3 months ago and want to know if anyone actually uses it** → Analyze past behavior retroactively since Heap was recording everything
• +**Users complain your checkout is confusing but you can't see what they see** → Watch session replays of actual struggles instead of guessing
• +Autocapture tracks every interaction automatically - no defining events upfront or missing important user actions
• +Visual labeling lets your PM tag events without writing code or filing dev tickets

Best For

• >Product teams tired of saying 'we should have tracked that button click 6 months ago'
• >Your conversion funnel has mystery drop-offs and Google Analytics isn't telling you why
• >Non-technical team needs user behavior insights without bugging developers every week

Not For

• -Sites with under 1,000 monthly users — you're paying per event for data you don't need
• -Teams wanting simple Google Analytics replacement — this captures everything and can overwhelm small operations
• -Privacy-first companies — autocapture records all user interactions which raises consent complexity

Pairs With

• *Salesforce (to see which website behaviors actually predict deal closure)
• *Slack (where your team gets alerts about user drop-offs and celebrates conversion wins)
• *Figma (to redesign the pages where heatmaps show users rage-clicking broken elements)
• *Snowflake (for combining Heap's user behavior with your customer and revenue data)
• *Marketo (to trigger email campaigns based on specific user actions Heap detects)
• *Mixpanel (because Heap's great for discovery but Mixpanel handles custom events better)

The Catch

• !Event-based billing means costs spike with traffic growth - that viral moment could double your analytics bill
• !Autocapture creates data overload - you'll have thousands of unlabeled events to sort through
• !Setup is 15 minutes but getting useful insights takes 1-2 weeks of learning the interface and labeling events properly

Bottom Line

Captures every click and scroll automatically so you can finally answer 'why did users bail at step 3?' without time travel.