Used For

• +**Your cart abandonment alerts come 24 hours too late** → See visitors stuck on checkout in real-time, reach out while they're still there
• +**You're manually digging through support emails to understand customer behavior** → Search customer histories like a database: "show me everyone who visited pricing 3 times but didn't buy"
• +**Your team argues about website issues with no data** → Live visitor tracking shows exactly where people get stuck, no guessing
• +Live chat integration - see what page someone's on when they message you
• +Event tracking without coding - drag and drop to track button clicks and form submissions

Best For

• >Your support team needs to see what a confused customer is actually clicking on right now
• >You're a SaaS founder manually tracking growth and it's becoming exhausting
• >Google Analytics feels like checking yesterday's weather when you need to know if it's raining

Not For

• -Solo bloggers or tiny sites with under 1,000 monthly visitors — Google Analytics free tier does everything you need
• -Enterprise companies tracking millions of users — you'll hit limits and need something like Amplitude
• -Anyone wanting complex funnel analysis or advanced reporting — this prioritizes speed over depth

Pairs With

• *Intercom (so you can see what page someone's on when they start a chat)
• *Stripe (to connect payment data with visitor behavior and see the full customer journey)
• *Slack (where you get instant notifications when high-value visitors hit your pricing page)
• *Zapier (to trigger actions based on visitor behavior, like adding hot leads to your CRM)
• *Google Analytics (many teams run both — GA for deep reporting, GoSquared for real-time firefighting)

The Catch

• !No free tier like Google Analytics — you're paying from day one even for basic tracking
• !Real-time data is addictive but can turn you into someone who refreshes dashboards instead of building product
• !Limited advanced reporting compared to GA4 — you trade comprehensive analytics for speed

Bottom Line

The only analytics tool that doesn't make you wait until tomorrow to see today's problems.