Used For

• +**Your team spends every Monday morning copying ad spend from 8 different platforms into one report** → Automated pulls happen overnight, your Mondays are free
• +**Campaign names are inconsistent chaos across platforms** → Standardizes "FB_Campaign_X" and "Google-CampaignX" into unified reporting
• +**Client wants to know which channels actually drive signups, not just clicks** → Connects ad data to your actual conversion events
• +500+ connectors to every ad platform you've heard of (and some you haven't)
• +AI chat feature lets you ask "which campaign performed best last month" in plain English

Best For

• >Marketing teams drowning in spreadsheets from 10+ ad platforms
• >Agencies tired of manually pulling Facebook and Google data for client reports
• >You've got budget for tools but no data engineer to build custom pipelines

Not For

• -Small teams under 10 people — you're paying enterprise prices for connectors you'll never touch
• -Anyone wanting simple plug-and-play — expect 1-2 weeks learning curve even for basic transforms
• -Teams needing white-label reports for clients — not supported, you'll need workarounds

Pairs With

• *Google Sheets (where you'll still export final reports because old habits die hard)
• *Looker Studio (for prettier dashboards than Funnel's built-in ones)
• *Slack (where you get alerts about connector failures at inconvenient times)
• *HubSpot (to connect ad spend data with actual lead conversion tracking)
• *Snowflake (if you want to warehouse the cleaned data for custom analysis)
• *Facebook Ads Manager (one of 500+ sources it pulls from automatically)

The Catch

• !Pricing starts around $200-300/month for basics and scales to thousands — budget accordingly
• !Connectors break or pull incomplete data regularly, forcing manual fixes that defeat the automation purpose
• !Setup looks easy in demos but data transformation gets complex fast if you want anything beyond basic reporting

Bottom Line

Saves you 10-20 hours a week of manual data wrangling, but costs like you're buying a small car every year.