Used For

• +**Scattered franchise locations sending random promotional emails** → One dashboard where HQ approves all sends before they go out, consistent branding across 100+ sites
• +**Blasting the same newsletter to 10,000 people regardless of interest** → Segment by behavior like 'hasn't opened in 30 days' or location for targeted campaigns
• +**Manually sending follow-up emails to people who didn't respond** → Set up sequences that automatically send Day 1 welcome, Day 3 offer, Day 5 follow-up
• +Drag images directly from your computer into email templates - skips the upload/browse/select dance
• +Dynamic content shows different text and images per subscriber in one email based on their data

Best For

• >Marketing teams tired of playing email approval tag over Slack
• >Franchises with 20+ locations sending different emails with zero brand control
• >You've outgrown MailChimp's basic segmentation but aren't ready for enterprise pricing

Not For

• -Solo marketers or teams under 5 people — you're paying for multi-user approval features you'll never touch
• -Anyone wanting simple setup — the franchise management and team roles add complexity that small operations don't need
• -Companies on tight budgets — no clear pricing available and enterprise features suggest it's not competing with free MailChimp tiers

Pairs With

• *WooCommerce (to trigger abandoned cart emails and post-purchase sequences automatically)
• *Salesforce (to sync customer data for better email segmentation than what CRM emails provide)
• *Slack (where your team debates whether that promotional email is too pushy before hitting approve)
• *Google Analytics (to see if those segmented email campaigns actually drive website traffic and sales)
• *Zapier (to connect form submissions and app events into Emma's automation sequences)

The Catch

• !No transparent pricing anywhere - you'll need to 'contact sales' which usually means it's not cheap
• !Built for team workflows means extra steps for simple sends that solo users could do faster elsewhere
• !The franchise features are the main differentiator, so if you don't have multiple locations you're paying for unused complexity

Bottom Line

Because franchise chaos requires an approvals dashboard, not a 'simple' email tool.