NoBull SaaS

What does Diffbot do?

Tool: Diffbot

The Tech: Web Scraping

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Their Pitch

Web Data for your AI.

Our Take

A web scraper that thinks it's Google. Turns any website into spreadsheet data without writing code, but you'll pay $300+/month for what used to be a weekend coding project.

Deep Dive & Reality Check

Used For

  • +**Your BeautifulSoup scrapers fail on JavaScript-heavy sites** → Diffbot renders pages like a browser and extracts clean data automatically
  • +**You're manually checking 200 competitor prices every week** → Set up recurring crawls that email you JSON files with price changes
  • +**Feeding messy HTML to your AI and getting garbage responses** → Returns structured data with 50+ fields that machine learning models can actually use
  • +Pre-built database of 246 million companies - skip the web scraping and query directly for lead generation
  • +Crawls entire websites in one go - no writing recursive loops or managing crawl queues yourself

Best For

  • >Your scrapers break every time a site updates and you're tired of playing whack-a-mole
  • >Tracking 50+ competitors manually because building crawlers for each site would take months
  • >Need data from thousands of sites but your team has zero scraping expertise

Not For

  • -Solo developers or tiny teams — the free tier caps at 10,000 pages which you'll burn through testing
  • -Anyone wanting simple point-and-click scraping — this requires API knowledge or you'll be lost
  • -Companies scraping just 1-2 sites regularly — you're paying enterprise prices for basic scraping needs

Pairs With

  • *PostgreSQL (to store the scraped data since Diffbot just gives you JSON files)
  • *Airflow (to schedule and orchestrate your crawling workflows instead of relying on Diffbot's basic scheduler)
  • *Slack (where you get alerts when crawls fail or find interesting data changes)
  • *HubSpot (to import the company data for sales prospecting and lead enrichment)
  • *Tableau (to turn all that scraped data into charts executives actually want to look at)
  • *OpenAI API (to analyze the article text and product reviews that Diffbot extracts)

The Catch

  • !Credit monitoring is mandatory — free users hit the 10k limit in days, paid users can burn $300 in credits faster than expected on large crawls
  • !The AI extraction works great on major sites but custom/niche sites still need manual configuration and testing
  • !You're trading flexibility for convenience — custom scrapers give you more control but Diffbot saves you from maintenance hell

Bottom Line

Offloads custom scraper maintenance so your developers can build features instead of fixing broken crawlers.