NoBull SaaS

What does Crazy Egg do?

Tool: Crazy Egg

The Tech: Website Analytics

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Their Pitch

See what's wrong with your website.

Our Take

It's Google Analytics with eyes — shows you where people click, how far they scroll, and records their sessions so you can watch them get confused in real-time.

Deep Dive & Reality Check

Used For

  • +**Your checkout has 40% abandonment and you don't know where people bail** → Heatmaps show everyone's clicking a broken button, recordings reveal the exact moment of frustration
  • +**A/B testing your headlines based on gut feelings** → Split test two versions and see which one actually gets more clicks, not just looks prettier
  • +**Mobile users bounce immediately but desktop is fine** → Session recordings show your mobile menu is invisible or your forms don't work on phones
  • +Records full user sessions with automatic tagging for errors and dead clicks — no more wondering "what went wrong here?"
  • +Pop-up surveys ask visitors why they're leaving — get actual feedback instead of making assumptions

Best For

  • >Your landing page converts like garbage and you're tired of guessing why
  • >E-commerce cart abandonment is killing you and Google Analytics just shows numbers
  • >Marketing campaigns flop but you can't tell if it's the copy, design, or something else

Not For

  • -Enterprise sites with complex user flows — this is pretty basic compared to FullStory or LogRocket
  • -Solo bloggers with under 10k monthly visitors — you're paying for insights you could get from common sense
  • -Mobile app developers — this is web-only, won't help with your iOS crashes

Pairs With

  • *Google Analytics (for the raw numbers that Crazy Egg makes visual and actionable)
  • *Shopify (where you'll implement the fixes Crazy Egg reveals, like moving that hidden checkout button)
  • *WordPress (easy plugin install, then watch people struggle with your contact form)
  • *Mailchimp (to follow up with the email addresses you collect from Crazy Egg's pop-up surveys)
  • *Google Tag Manager (to track the conversion goals that Crazy Egg helps you optimize for)

The Catch

  • !The free tier runs out fast if you have any real traffic — most useful features need the $29+ plans
  • !Heatmaps and recordings don't start automatically — you have to manually set up "snapshots" for each page you want to track
  • !Mobile data shows up as desktop screenshots by default, so you'll need extra steps to actually see mobile behavior

Bottom Line

Turns your website visitors into reality TV — watch them click the wrong buttons and rage-quit your checkout.