Used For

• +**Your notes are scattered across Apple Notes, random docs, and sticky notes** → Everything lives in one searchable workspace with AI that actually finds stuff
• +**You're copying tasks between your note-taking app and task manager** → Tasks live inside your notes where the context actually matters
• +**Quick iPhone voice memos stay as messy audio files** → Voice-to-text capture turns rambling into readable notes automatically
• +Page passwords with expiration dates - share sensitive docs that self-destruct instead of living forever in someone's downloads
• +Collections work like simple databases for tracking projects or reading lists without spreadsheet complexity

Best For

• >Solo creators juggling scripts, outlines, and random ideas across iPhone, iPad, and Mac
• >Students who want course notes that don't look like they were made in 2003
• >Small teams under 5 people who live in the Apple ecosystem and need light project tracking

Not For

• -Windows-heavy teams — you'll be the lonely web browser user while everyone else gets the good features
• -Anyone needing serious real-time collaboration — this isn't Google Docs, it's more like a really nice personal journal
• -Teams wanting enterprise-scale databases — collections are cute for personal lists, not managing customer data

Pairs With

• *ChatGPT (connects through their API so AI can actually update your docs instead of just chatting)
• *Apple Calendar (syncs events so you can take meeting notes that know what meeting they're from)
• *Todoist (for people who need heavy task management beyond what Craft's embedded tasks can handle)
• *Obsidian (where power users go when Craft's simplicity becomes limiting)
• *Notion (the messier but more powerful alternative when you outgrow Craft's beautiful simplicity)

The Catch

• !Apple ecosystem lock-in is real - the web version feels like the consolation prize with missing features
• !"Free" gets you started but you'll hit limits on sharing and exports pretty quickly
• !It's so focused on being beautiful that power users might find it limiting compared to Notion's flexibility

Bottom Line

The beautiful notes app that Apple users fall in love with until they need to work with Windows people.