Used For

• +**You're spending 3 hours every week copying data from Salesforce to make your sales dashboard** → Automated hourly syncs keep everything current without the copy-paste Olympics
• +**Your client reports pull from 6 different sources and half the data is stale by presentation time** → One flow combines everything and refreshes automatically
• +**Your TikTok Ads data disappears after 60 days but you need historical trends** → Incremental pulls preserve your data history before the platform deletes it
• +Handles the messy stuff like joining tables and filtering data - no Excel VLOOKUP gymnastics required
• +Preview mode lets you clean and rename columns before they hit your sheets

Best For

• >Your marketing team manually exports Facebook Ads data every Monday and someone always forgets
• >You're an agency juggling client data from 5 different tools and your reports are always outdated
• >Your QuickBooks lives in one world, your Google Sheets dashboard lives in another, and you're the bridge

Not For

• -Solo users with simple needs — the free tier caps at 5,000 rows and manual refresh only, forcing you to upgrade
• -Teams that need unlimited data or heavy SQL transformations — you'll hit row limits and need something more powerful
• -Companies with dedicated data engineers — they'll want full control over transformations, not point-and-click simplicity

Pairs With

• *Google Sheets (where all your automated data actually lands and where you'll build the dashboards people actually look at)
• *Looker Studio (to turn your consolidated data into pretty charts that executives won't complain about)
• *Salesforce (one of the 230+ sources you're probably pulling sales pipeline data from)
• *QuickBooks (for financial data that needs to meet your Google Sheets reporting without manual exports)
• *Facebook Ads (to get marketing spend data that disappears into monthly budgets)
• *Slack (where you'll celebrate never having to manually update that weekly report again)

The Catch

• !Free tier is basically a trial - one connection and manual refresh means you'll upgrade within a week of actually using it
• !Only some sources support incremental updates, so you're still doing full data dumps for many apps
• !The connection limits hit fast if you're pulling from multiple clients or departments - $32/month gets you 5 connections max

Bottom Line

For people who live in Google Sheets but are tired of copying and pasting data from everywhere else.