Their Pitch
Feature flags for teams.
Our Take
A remote control for your software features. Turn stuff on, off, or show it to just some users without deploying new code.
Deep Dive & Reality Check
Used For
- +**Weekend deploys keep breaking your app** → Test new features on 5% of users, roll back instantly if things go wrong
- +**Every small change requires a full code deployment** → Toggle features on/off from a web dashboard in seconds
- +**Your A/B test needs different versions for different user groups** → Show the blue button to Americans, red button to Europeans, automatically
- +Client-side caching means unlimited flag checks after the initial download
- +Works with mobile apps, web apps, and backend services through simple SDK calls
Best For
- >Your new feature broke production at 2am and you need an instant rollback button
- >Rolling out changes to 10% of users first instead of praying nothing breaks
- >Your product manager wants to test features without bothering developers every time
Not For
- -Solo developers or tiny teams — the free tier covers most small projects, but you won't need the advanced targeting
- -Teams that rarely ship features or experiment — you're paying for switches you'll never flip
- -Static websites or projects without active development — requires SDK integration and coding
Pairs With
- *GitHub (where your code lives, but now you deploy without fear knowing you can toggle off broken features)
- *Datadog (to monitor what happens when you flip feature flags and catch issues early)
- *Slack (where your team celebrates successful rollouts instead of panicking about broken deploys)
- *PostgreSQL (to store user attributes that determine who sees which features)
- *Stripe (to gate premium features behind subscription tiers without code changes)
The Catch
- !You still need developers to add the SDK calls in your code — it's not truly "no-code" for setup
- !Usage pricing based on config downloads can add up if you're not caching properly
- !Your app needs internet connection for the initial feature flag fetch (though it caches locally after)
Bottom Line
Stop deploying code just to flip a switch — control who sees what features from a dashboard.