Their Pitch
Turn every email, SMS, order, and interaction into a lifetime customer.
Our Take
An email marketing with basic CRM and SMS thrown in. Decent all-in-one for small businesses who don't want to juggle five different subscriptions.
Deep Dive & Reality Check
Used For
- +**Your abandoned cart emails are sent manually or not at all** → Automated sequences recover sales while you sleep, with SMS backup if email fails
- +**You're switching between 4 different apps to send one campaign** → Email, SMS, push notifications, and basic sales tracking all from one dashboard
- +**Your contact lists are scattered across Gmail, spreadsheets, and sticky notes** → 100,000 contacts organized with purchase history and behavior tracking
- +Drag-and-drop automation workflows - set up "if customer does X, then send Y" without coding
- +Free plan actually works - 300 emails daily and real automation, not the usual free plan garbage
Best For
- >Small e-commerce stores tired of paying separately for email, SMS, and basic CRM
- >Solo entrepreneurs who need automation but can't afford HubSpot's enterprise pricing
- >Growing businesses hitting the contact limits on Mailchimp's free plan
Not For
- -Enterprise teams needing advanced CRM features - this covers the basics, not complex sales operations
- -Companies wanting sophisticated audience tagging and segmentation - the system is pretty basic compared to dedicated tools
- -Anyone needing self-hosted deployment - it's cloud-only with no on-premise options
Pairs With
- *Shopify (where Brevo's plugin handles order confirmations and abandoned cart recovery automatically)
- *Google Analytics (to see which email campaigns actually drive sales, not just opens)
- *Zapier (to connect Brevo with the dozens of other tools it doesn't integrate with natively)
- *Stripe (to trigger email sequences based on successful payments and subscription changes)
- *WordPress (where Brevo's forms capture leads and sync directly to your email campaigns)
The Catch
- !The CRM is functional but basic - don't expect Salesforce-level pipeline management or reporting depth
- !Automation on the free plan caps at 2,000 contacts, so you'll hit limits faster than expected if you're growing
- !No advanced tagging system means complex audience organization gets messy quickly
Bottom Line
The Swiss Army knife of email marketing - does most things pretty well, nothing exceptionally.