Used For

• +**Your email-to-app conversions are invisible to analytics** → Track every click from Klaviyo emails through to in-app purchases with actual numbers
• +**Users click your Instagram ad then get lost in your app** → Deep links drop them exactly on that product page or feature they clicked
• +**iOS privacy updates killed your attribution tracking** → Works around Private Relay and iOS limitations to show real user journeys
• +QR codes that actually work - scan from anywhere, land exactly where you want them in your app
• +Web-to-app banners you can build in 15 minutes without bothering your developers

Best For

• >Your email campaigns drive app installs but you can't prove ROI to your boss
• >Users click your ads then land on the app home screen instead of the product they wanted
• >You're spending big on mobile ads but half your attribution data has black holes

Not For

• -Solo developers or apps under 10k monthly users — the setup assumes you have marketing campaigns and ad spend
• -Companies wanting simple link shortening — this is built for complex multi-channel attribution, not basic redirects
• -Anyone hoping for transparent pricing — it's all custom enterprise quotes based on your app volume

Pairs With

• *Braze (sends the push notifications and emails with Branch links that actually work)
• *Google Analytics (where you export Branch data because their reporting isn't as flexible)
• *Facebook Ads (tracks users from ad click through app install to purchase)
• *Klaviyo (for email campaigns with deep links that drop users exactly where you want them)
• *Salesforce Marketing Cloud (integrates natively so your CRM can trigger app-specific campaigns)
• *AppsFlyer (some teams run both for attribution backup, though it's overkill)

The Catch

• !Your analytics will be empty until you actually run campaigns - the dashboard looks impressive but needs data flowing through it
• !The free tier is basically just link previews - anything useful requires custom enterprise pricing
• !You'll need someone technical enough to integrate their SDK into your app, not just a marketing tool you can plug in

Bottom Line

Finally tracks organic mobile growth that was invisible before - but you'll pay enterprise prices even for mid-sized apps.