Used For

• +**Your Selenium tests pass but the login button disappeared on Chrome** → AI catches visual regressions that code-based tests miss completely
• +**You're manually clicking through 20 browser combinations before each deploy** → Parallel visual testing across all devices finishes in 5 minutes instead of 4 hours
• +**Your tests break every time developers change a CSS class name** → Self-healing fixes locate buttons even when the underlying code changes
• +Records clicks without coding — QA team builds tests by clicking around, AI generates the validation
• +Monitors live apps for visual breaks from third-party updates or CDN changes

Best For

• >Your mobile app looks perfect on iPhone but broken on Android
• >Visual bugs keep slipping to production and embarrassing your team
• >You're spending 4 hours manually testing across browsers for every release

Not For

• -Teams under 10 developers — the setup overhead outweighs benefits unless you're deploying daily
• -Backend-heavy apps with minimal UI — you're paying for visual testing you don't need
• -Anyone wanting a free solution — this is enterprise pricing for what open-source tools do basically

Pairs With

• *Selenium (handles the clicking and form filling while Applitools validates what you actually see)
• *Cypress (your existing test framework that Applitools bolts onto for visual validation)
• *GitHub Actions (triggers visual tests automatically when developers push code)
• *CircleCI (runs the parallel browser testing without you managing infrastructure)
• *Slack (where the team gets alerts about visual regressions and argues about which screenshots to approve)
• *Jira (where visual bugs get logged when AI spots layout problems)
• *Genymotion (provides Android device cloud for mobile visual testing at scale)

The Catch

• !You need clean baseline screenshots to start — if your UI is messy, the initial setup becomes a nightmare of approvals
• !The 6x faster claims are vendor-sourced — real users report good results but not always those exact numbers
• !Pricing isn't public and follows the "contact sales" enterprise model, so budget for negotiations

Bottom Line

Takes screenshots of your app and uses AI to catch visual bugs that would slip past traditional testing — like buttons shifting on Safari or missing elements on mobile.