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What does Apify do?

Tool: Apify

The Tech: Web Scraping

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Their Pitch

Get web data. Build automations.

Our Take

It's web scraping without the server headaches. Pre-built scripts handle the tricky stuff so you don't spend weeks fighting anti-bot measures.

Deep Dive & Reality Check

Used For

  • +**Checking competitor prices daily in Excel for 10 hours/week** → Automated hourly scrapes dump fresh data into Google Sheets, you get 9.5 hours back
  • +**Your AI chatbot chokes on messy HTML from product pages** → Returns clean JSON that actually works with ChatGPT and Claude
  • +**Building the same scraper logic for 20 different sites** → Pre-built actors for LinkedIn, Amazon, Google Maps - just plug in your search terms
  • +Handles JavaScript-heavy sites automatically - no more missing data from React apps that load content after the page

Best For

  • >Tracking 50+ competitor prices manually in spreadsheets
  • >Your custom scrapers break every time sites update their code
  • >Need data but hiring a developer costs more than your entire marketing budget

Not For

  • -Solo projects scraping under 1,000 pages per month — you'll hit expensive overages fast on small tasks
  • -Teams wanting simple point-and-click tools — you'll need basic comfort with JSON and connecting tools together
  • -Anyone expecting predictable monthly bills — usage-based pricing can jump 5x on your first big scraping job

Pairs With

  • *Google Sheets (where your scraped competitor prices automatically populate so your boss stops asking for manual reports)
  • *Slack (to get alerts when competitors drop prices below your threshold)
  • *Zapier (to connect scraped leads to your CRM without coding)
  • *OpenAI API (to analyze the scraped content since Apify gives you raw data, not insights)
  • *PostgreSQL (to store historical pricing data because Apify's storage gets expensive fast)
  • *GitHub Actions (where developers automate scraper updates instead of babysitting them)

The Catch

  • !The pricing model confuses everyone - that $49/month turns into $200+ once you factor in compute, storage, and proxy overages
  • !Free tier feels generous until you realize it covers maybe 5,000 small scrapes, then you're paying per everything
  • !You'll need someone who can debug webhook chains when they fail 20% of the time on retries

Bottom Line

Takes web scraping from a 2-week coding project to a 15-minute copy-paste job.