Used For

• +**Customers want to pay in Bitcoin but you don't want price swings** → They pay crypto, you receive dollars instantly with zero volatility risk
• +**You're losing sales in crypto-heavy markets because you only take Visa** → Add crypto checkout options, expand your customer base by 10-20%
• +**Manual crypto wallet management eating hours each week** → Dashboard shows all transactions, conversions, and stats in one place
• +Lightning Network payments settle in under 1 second — faster than traditional card processing
• +Issue virtual crypto cards that work on Netflix, Amazon, anywhere Google Pay is accepted

Best For

• >E-commerce stores wanting to tap crypto customers without holding volatile coins
• >Businesses in crypto-heavy regions losing sales to competitors who take Bitcoin
• >Companies issuing branded crypto cards for their Web3 community

Not For

• -Small businesses doing under 100 transactions monthly — the setup complexity isn't worth it for low volume
• -Pure traditional businesses with zero crypto interest — you're adding unnecessary complexity to simple fiat payments
• -Solo entrepreneurs expecting plug-and-play setup — this needs developer time for API integration or technical setup

Pairs With

• *Shopify (where most merchants add the crypto checkout plugin for e-commerce stores)
• *Binance Pay (handles the actual crypto-to-crypto transfers while Alchemy manages fiat conversion)
• *Google Pay (where customers add virtual crypto cards to spend Bitcoin like cash)
• *Stripe (your backup payment processor for customers who still prefer traditional cards)
• *QuickBooks (to reconcile all those crypto-to-fiat conversions in your accounting)

The Catch

• !No public pricing means you're calling sales for quotes — always a red flag for transparent costs
• !Requires technical integration time even with pre-built plugins — budget 4-8 hours minimum for proper setup
• !Limited user feedback available since it's mostly partnership-driven — you're taking a bet on a less-proven solution

Bottom Line

Crypto payments without the crypto drama — customers pay in Bitcoin, you get USD in your bank account.