Used For

• +**Your marketing team spends 10 hours/week sorting content in broken spreadsheets** → Kanban boards with auto-notifications cut it to 2 hours, everything syncs
• +**Sales leads fall through cracks because everyone uses different tracking methods** → Linked records mean updating one spot updates everywhere, zero duplicates
• +**You're manually entering invoice data for 15 minutes each** → AI extracts vendor details in 30 seconds with 99.8% accuracy
• +Automations that actually work - Slack pings when deals move, Gantt charts that update themselves
• +Gallery view for visual stuff - track products, real estate, anything where you need to see images alongside data
• +**Your website content lives in random Word docs and emails** → Use Airtable as your site’s living database — update one record, and your site updates automatically through APIs or no-code connectors.

Best For

• >Your Google Sheets keeps crashing and you're tired of "the file is too large" errors
• >Tracking projects across 5 different tools and nobody knows what's actually happening
• >You need a database but the word "SQL" makes you break out in hives

Not For

• -Teams under 5 people — you'll hit the seat minimums and pay for users you don't need
• -Anyone wanting bulletproof security — row-level permissions only exist on the expensive Enterprise plan
• -SQL lovers who want real database power — you're stuck with their formula system and view limits

Pairs With

• *Zapier (to connect Airtable to the 47 other tools it doesn't natively sync with)
• *Slack (where everyone gets pinged every time someone moves a Kanban card)
• *Softr (to build actual customer-facing portals because Airtable's interfaces look like spreadsheets)
• *Stripe (for payment data that syncs automatically instead of manual invoice entry)
• *Google Calendar (to show project deadlines somewhere your team actually looks)

The Catch

• !You'll hit the 50,000 record limit faster than expected and suddenly your $240/year bill becomes $1,620
• !AI features cost extra credits that burn through fast - that "free" invoice processing adds $50/month real quick
• !Automations fail silently when you hit quota limits, so you'll spend hours debugging why your Slack notifications stopped

Bottom Line

The gateway drug to no-code - starts simple, ends with you building your entire business on fancy spreadsheets.