Used For

• +**Your push notifications have 2% open rates because they're generic** → AI creates personalized messages based on user behavior and preferences
• +**Developers take 2 weeks to update your app's onboarding flow** → Build interactive surveys and experiences without touching code or app store reviews
• +**Your email campaigns don't sync with app notifications** → Unified customer journeys that work across all channels automatically
• +Real-time data streaming to your warehouse - events flow to backends without custom integrations
• +Mobile wallet passes for loyalty cards - customers add them to Apple/Google Wallet directly

Best For

• >Your app's retention rate is terrible and you need personalized messaging across multiple channels
• >Marketing team wants to build customer journeys without bugging developers every week
• >You're duct-taping together 5 different messaging tools and want one dashboard

Not For

• -Small teams under 50 people — this is enterprise-focused with complex feature packages you won't need
• -Companies wanting simple email marketing — you're paying for mobile-first features you might never use
• -Anyone hoping for a quick setup — requires SDK integration and learning their journey builder system

Pairs With

• *Salesforce (where your customer data lives but messaging capabilities are clunky)
• *Snowflake (streams real-time engagement events for your data team's analytics)
• *Segment (feeds customer data to Airship for better personalization)
• *Braze (if you need both tools for different regions or use cases)
• *Google Analytics (to see how messaging campaigns affect your website conversions)
• *Shopify (triggers purchase-based messages and abandoned cart campaigns)

The Catch

• !No current pricing info available anywhere — that's usually code for "expensive and custom quotes only"
• !Features are bundled into packages with add-ons, so advanced analytics and AI agents cost extra on top
• !Heavily focused on mobile apps — if you're primarily web-based, you're paying for capabilities you won't use much

Bottom Line

The everything-bagel of customer messaging — handles push notifications, in-app messages, email, SMS, and wallet passes all in one place.