NoBull SaaS

What does Adyen do?

Tool: Adyen

The Tech: Payment Processing

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Their Pitch

The platform to help your business grow.

Our Take

A payment processor that handles credit cards, Apple Pay, and weird local payment methods across different countries. Think Stripe's enterprise cousin who speaks 47 languages and costs way more.

Deep Dive & Reality Check

Used For

  • +**Your finance team spends 4 hours daily reconciling online and in-store payments** → Everything flows into one dashboard with automatic splits and real-time reporting
  • +**International customers abandon checkout because you don't accept iDEAL or WeChat Pay** → Supports 200+ local payment methods that actually convert in different regions
  • +**Failed payments cost you $50K monthly in lost revenue** → Intelligent routing automatically picks the best payment path to boost approval rates by 15-20%
  • +Auto-retry failed payments without you doing anything - catches cards that were temporarily maxed out
  • +Splits payments automatically between platforms and merchants - deducts fees before sending money to the right accounts

Best For

  • >You're processing $5M+ monthly across 10+ countries and need every payment method imaginable
  • >Your current payment setup involves three different processors and daily reconciliation nightmares
  • >You're losing 20% of international sales because customers can't pay with their preferred local method

Not For

  • -Startups or small businesses under $1M monthly revenue — you'll waste weeks on integration for features you don't need
  • -Teams without developers — this requires serious coding to integrate, no drag-and-drop setup
  • -Anyone wanting transparent pricing upfront — everything is 'contact sales' and the real costs emerge later

Pairs With

  • *Salesforce (where your customer data lives and needs payment history synced)
  • *NetSuite (for accounting reconciliation since Adyen handles complex multi-entity splits)
  • *Shopify Plus (for enterprise e-commerce that needs both online and in-store unified)
  • *Slack (where your finance team gets alerts about failed payments and settlement issues)
  • *Tableau (to build executive dashboards since Adyen's reporting isn't pretty enough for board meetings)
  • *Zendesk (where customers complain about payment failures you can't easily debug)

The Catch

  • !The $0.12 per transaction is just the starting fee - payment method fees add another 2-4% and setup often costs $5K+
  • !You'll need 2-4 weeks of developer time just to get basic payments working, not the 'seamless integration' they promise
  • !Advanced features like manual card entry or tipping require support tickets and can delay your launch by weeks

Bottom Line

The payment processor that enterprises use when Stripe isn't fancy enough and they don't mind paying 3x more for global features most teams never use.