Used For

• +**Your BDRs are calling 200 leads to book 3 meetings** → 6sense shows which 20 companies are actually researching solutions like yours right now
• +**You're running generic email campaigns to everyone and getting 2% response rates** → Personalized outreach to high-intent accounts based on what they're actually researching
• +**Deals stall in your pipeline for months with no explanation** → See which prospects went cold vs which ones are still actively looking
• +Tracks anonymous website visitors and matches them to target accounts - know who's researching you before they fill out a form
• +Predicts which existing accounts are likely to expand or churn based on engagement patterns

Best For

• >Your sales team wastes 70% of their time calling companies that aren't buying anything
• >You're hitting revenue targets by accident instead of on purpose
• >Lost three deals this quarter to competitors who somehow knew the prospects were ready first

Not For

• -Teams under 50 people or startups - you're looking at $60k-300k annually for features you can't fully use yet
• -Companies without a defined ideal customer profile - the tool needs to know who you're trying to sell to
• -Anyone wanting simple lead scoring - this is account-based intelligence with enterprise complexity

Pairs With

• *Salesforce (where the account scores and intent data actually live for your reps to see)
• *Outreach (to run those personalized sequences to high-intent accounts instead of blasting everyone)
• *HubSpot (for marketing automation that 6sense feeds with better targeting data)
• *Marketo (if you're enterprise and need industrial-strength campaign orchestration)
• *Google Analytics (to connect website behavior with the broader intent picture)
• *Slack (where sales gets pinged when hot accounts hit your website or show new buying signals)

The Catch

• !The dashboards are so detailed they're overwhelming - expect weeks of training to actually use the insights effectively
• !Custom pricing means costs can balloon unpredictably as you add accounts, features, and integrations
• !Requires your team to already have solid CRM hygiene and defined processes - it amplifies what you're doing, doesn't fix broken fundamentals

Bottom Line

Enterprise-grade prospect radar that costs enterprise money even if you're not enterprise size.