NoBull SaaS

What does 11x do?

Tool: 11x

The Tech: AI Sales Automation

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Their Pitch

Digital workers, Human results.

Our Take

It's an AI that does the cold outreach grind your sales team hates — finding leads, writing personalized emails, handling replies, and booking meetings while you sleep.

Deep Dive & Reality Check

Used For

  • +**Your SDRs spend 6 hours daily researching leads and writing cold emails** → AI builds target lists from your ideal customer profile and sends personalized outreach automatically
  • +**Follow-up sequences die after the second email because nobody has time** → AI handles entire conversation threads, responds to replies, and books meetings without human touch
  • +**Cold calls terrify your team or you can't afford phone reps** → Julian AI makes calls in 28 languages with natural voice, handles objections, books directly in your calendar
  • +Processes 10,000+ data points per hour for targeting - finds prospects faster than any human research team
  • +Runs 24/7 across time zones - your outreach never sleeps, no scheduling headaches

Best For

  • >Your sales team is drowning in manual prospecting for 500+ leads monthly
  • >You're juggling Clay + Instantly + 4 other tools and want one system that just works
  • >Hit growth stage where hiring SDRs breaks the budget but you need the volume

Not For

  • -Startups under 50 people — you're paying enterprise prices to automate what one good SDR could handle
  • -Teams wanting granular control over sequences — it's a black box that limits A/B testing and custom branching
  • -Companies with hyper-niche ICPs — struggles with very specific targeting that requires human intuition

Pairs With

  • *HubSpot (where all the lead data and conversation history gets logged automatically)
  • *Calendly (for seamless meeting booking when prospects say yes)
  • *Salesforce (syncs lead status and pipeline data so your CRM stays current)
  • *Slack (where your team celebrates booked meetings and troubleshoots campaign performance)
  • *Zoom (where you actually take the meetings that AI booked for you)

The Catch

  • !No transparent pricing anywhere — you have to book demos for quotes, and reviews consistently call it "expensive for early stage"
  • !Limited customization frustrates power users who want behavioral branching or language variants in campaigns
  • !AI logic is a black box — you can't see why it made certain decisions or tweak the underlying targeting algorithms

Bottom Line

Replaces your SDR team with robots that never sleep, never complain, and process 10,000 leads per hour.