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What does Sage do?

Tool: Sage

The Tech: Accounting Software

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Their Pitch

Sage Ai powers high-performance finance

Our Take

It's accounting software that actually handles the messy stuff like inventory tracking and job costing. QuickBooks for people who outgrew QuickBooks.

Deep Dive & Reality Check

Used For

  • +**Your bank reconciliation takes 4 hours every month** → Import statements directly, auto-match transactions, done in 15 minutes
  • +**You're tracking job costs on spreadsheets and losing money on projects** → See exactly what each project costs in real-time, catch overruns before they kill profit
  • +**Chasing overdue invoices is eating your week** → Automated reminders with 'Pay Now' buttons, see who owes what at a glance
  • +Multi-location inventory tracking - updates quantities across warehouses without the spreadsheet juggling act
  • +AI catches the weird transactions that usually slip through and mess up your books

Best For

  • >Construction or manufacturing companies tracking costs per project
  • >Businesses with actual inventory that moves and changes daily
  • >Teams drowning in manual invoice chasing and bank reconciliation

Not For

  • -Solo freelancers or teams under 10 people — you're paying per-seat for features you don't need
  • -Anyone wanting dead-simple setup — the A/P module will make beginners cry
  • -Companies needing heavy customization — it's accounting software, not a development platform

Pairs With

  • *Microsoft Excel (where you'll still build custom reports because Sage's 150+ options somehow miss what you actually need)
  • *Office 365 (for the integrations that actually work smoothly)
  • *GoCardless (to get customers to pay invoices automatically instead of the usual payment chase)
  • *Your Bank (direct feeds so you're not manually entering every transaction)
  • *Sage AP Automation (because the built-in A/P isn't automated enough for most people)
  • *Your Payroll Service (integrates with most processors for tax filing)
  • *Tableau or Power BI (where executives want prettier dashboards than Sage's basic reports)

The Catch

  • !The A/P module is genuinely confusing to navigate, even though it's powerful once you figure it out
  • !Sage 50 is desktop-only, so remote work means awkward workarounds
  • !The sticker price is just the start — payroll processing, AP automation, and multi-entity features all cost extra

Bottom Line

The accounting software your accountant wishes you'd picked from the start.