NoBull SaaS

What does Rollbar do?

Tool: Rollbar

The Tech: Error Tracking

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Their Pitch

Every error. Every release. Under control.

Our Take

A bug tracker that automatically groups similar crashes and shows you exactly what broke without drowning you in duplicate alerts.

Deep Dive & Reality Check

Used For

  • +**Your JavaScript errors crash silently and users just leave instead of reporting bugs** → Rollbar catches every exception with full context, shows you the exact line that broke
  • +**You're getting 50 Slack notifications for the same database timeout** → Machine learning groups identical errors together, sends one clean alert instead
  • +**A user says "it's broken" but you can't reproduce the issue** → Session replay lets you rewind and watch exactly what they clicked when it crashed
  • +AI agent reviews your code and auto-generates pull requests to fix common bugs
  • +Handles millions of errors per month without slowing down your app or overwhelming your team

Best For

  • >Your app crashes in production and users complain before you even know there's a problem
  • >Getting 500 duplicate error alerts flooding your Slack channel from the same bug
  • >Spending hours digging through logs trying to figure out what actually broke

Not For

  • -Solo developers with hobby projects — the free tier covers 5,000 errors but you'll probably never hit that limit
  • -Teams that don't write code — you need to add SDK snippets to your applications for this to work
  • -Companies wanting detailed performance monitoring — this focuses on crashes, not slow database queries

Pairs With

  • *Slack (where your team gets instant notifications about new crashes instead of finding out from angry users)
  • *GitHub (where the AI agent automatically opens pull requests to fix bugs it identified)
  • *AWS (deploys directly from Marketplace if you're already running everything on Amazon)
  • *Microsoft Teams (for companies that haven't escaped the Microsoft ecosystem yet)
  • *Terraform (to set up error tracking as part of your infrastructure-as-code deployments)
  • *Sentry (if you need performance monitoring too — some teams run both for complete coverage)

The Catch

  • !Traffic spikes can blow past your error limits fast — one bad deploy might cost you 2-3x your monthly budget in overage fees
  • !The 90-day data retention on free tier forces upgrades if you want to analyze historical patterns
  • !You'll need someone technical to set up the integrations properly or errors won't get the context you need

Bottom Line

Turns your production disasters from fire drills into organized triage sessions.