Their Pitch
Automatically grow your brand with each piece of content you publish.
Our Take
It's a tool that turns your blog posts into a year's worth of social media posts using AI. Set it once, approve posts weekly, stop manually creating content for every platform.
Deep Dive & Reality Check
Used For
- +**You publish a blog post and forget to promote it on social** → Automatically creates and schedules promotional posts across all platforms for the entire year
- +**Manually writing 20 different captions for the same article** → AI extracts key quotes and creates varied posts so you're not repeating yourself
- +**Your 2-year-old blog posts get zero traffic** → Drip campaigns keep promoting old content with fresh angles months later
- +Curate feature finds trending content in your niche - fills gaps when you're not publishing
- +One-click guest post promotion - promotes articles you wrote for other sites back to your audience
Best For
- >You write 2-4 blog posts monthly but your social feeds are tumbleweeds
- >Spending 3 hours creating social posts for every article you publish
- >Your old blog content just sits there instead of driving ongoing traffic
Not For
- -Large marketing teams needing advanced social listening or community management features
- -Enterprises wanting extensive customization or self-hosted deployment options
- -Anyone who rarely blogs or publishes content - you need consistent blog posts for this to be worth it
Pairs With
- *WordPress (or whatever blogging platform you use - Missinglettr pulls content via your blog URL)
- *Canva (for creating custom branded images since the tool finds images but you might want specific branding)
- *Google Analytics (to see if all this social promotion actually drives blog traffic)
- *Buffer (if you need more advanced scheduling or community management features Missinglettr doesn't handle)
- *ConvertKit (to capture email addresses from the blog traffic your social posts generate)
The Catch
- !You'll still need to review and edit posts weekly - it's semi-automated, not set-and-forget
- !No current pricing info available publicly, so you'll need to check their site for costs
- !Cloud-only platform with no self-hosted option if that's a requirement
Bottom Line
Turns one blog post into 365 days of social content so you can stop recreating the same article 50 different ways.