Their Pitch
Website optimization, simplified.
Our Take
It's a website health monitor that crawls massive sites at enterprise speed to catch broken links, slow pages, and SEO disasters before they tank your traffic.
Deep Dive & Reality Check
Used For
- +**Your site crawlers crash on large sites or miss critical errors** → Lumar handles 450 URLs per second and catches every broken link, thin content page, and speed issue
- +**You're drowning in Excel exports trying to prioritize 50,000 SEO issues** → Visual dashboards show you what's actually killing your rankings first
- +**Problems slip into production because nobody audits staging environments** → Automated pre-launch scanning catches issues before they go live
- +Log file analysis reveals which pages AI bots are actually hitting - not just guessing what matters
- +Custom metrics (25 per project) track exactly what breaks your specific site architecture
Best For
- >Your e-commerce site has 500k+ pages and manual audits are physically impossible
- >SEO disasters keep happening after launches because nobody caught the broken redirects
- >You're managing 10+ client sites and need to spot problems before angry calls start
Not For
- -Small sites under 50,000 pages — you're paying enterprise prices to crawl what Screaming Frog handles for free
- -Teams wanting quick audits — this crawls slowly and thoroughly, frustrating for spot checks
- -Solo operators or tiny teams — the learning curve and feature depth is overkill without scale
Pairs With
- *Google Analytics (to see which pages Lumar flagged are actually losing traffic)
- *BigQuery (where all your crawl data gets exported for custom analysis)
- *Slack (where your team gets alerts when new SEO disasters are detected)
- *Google Data Studio (to build executive dashboards showing site health trends)
- *CI/CD pipelines (to automatically audit staging sites before deployment)
- *Screaming Frog (for quick spot checks when Lumar's thoroughness is overkill)
The Catch
- !Crawling is deliberately slow because it's thorough — expect to wait for comprehensive audits instead of quick scans
- !No pricing listed anywhere because it's custom enterprise deals (probably $5k+ monthly for serious scale)
- !You'll need someone technical to set up log file analysis and pipeline integrations or miss the best features
Bottom Line
Built for the 1% of sites so big that normal crawlers timeout and die.