NoBull SaaS

What does Lightfield do?

Tool: Lightfield

The Tech: AI CRM

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Their Pitch

CRM that self-assembles and takes action for you.

Our Take

A CRM that watches your Slack, email, and meetings, then builds customer profiles automatically so you never have to update fields manually.

Deep Dive & Reality Check

Used For

  • +**Your sales team loses context when handing off leads** → Lightfield builds complete relationship timelines from scattered Slack messages, emails, and meeting notes automatically
  • +**You're asking "What did we discuss with Acme Corp last month?" and getting blank stares** → Natural language queries like "Show me all our conversations with prospects mentioning pricing" with actual citations
  • +**Manual CRM updates eat 2 hours daily** → AI watches your email and Slack, updates customer records while you sleep
  • +Pulls in 2 years of historical data retroactively - finds patterns in old conversations you forgot existed
  • +AI writes follow-up emails using specific details from your last meeting instead of generic templates

Best For

  • >Lost deals because nobody knew who promised what to which customer
  • >Your founder is doing sales and forgets to log anything in the CRM
  • >Spending 10+ hours weekly copying Slack conversations and meeting notes into customer records

Not For

  • -Teams over 50 people — this is built for scrappy startups, not enterprise sales operations with territories and forecasting
  • -Companies with disciplined CRM habits already — if your team religiously updates Salesforce, you won't see the value
  • -Anyone needing complex pipeline management or AI forecasting — it captures interactions well but lacks enterprise sales analytics

Pairs With

  • *Slack (where most of your actual customer conversations happen that never make it to the CRM)
  • *Google Calendar (to automatically prep meeting briefs and capture what was actually discussed)
  • *Linear (to connect support tickets with sales context so you know which prospects are having issues)
  • *HubSpot Marketing (for email campaigns while Lightfield handles the relationship tracking)
  • *DocuSign (to close the deals that Lightfield helped you not lose track of)

The Catch

  • !Still in invite-only mode as of 2025 — no public pricing or signup, so you're waiting in line
  • !Completely dependent on your integrations — if Slack or email isn't connected properly, you get incomplete customer pictures
  • !Built for chaos, not structure — teams that want rigid sales processes might find it too loose and automated

Bottom Line

Finally, a CRM that fills itself out by stalking your digital footprints.