Their Pitch
CRM that self-assembles and takes action for you.
Our Take
A CRM that watches your Slack, email, and meetings, then builds customer profiles automatically so you never have to update fields manually.
Deep Dive & Reality Check
Used For
- +**Your sales team loses context when handing off leads** → Lightfield builds complete relationship timelines from scattered Slack messages, emails, and meeting notes automatically
- +**You're asking "What did we discuss with Acme Corp last month?" and getting blank stares** → Natural language queries like "Show me all our conversations with prospects mentioning pricing" with actual citations
- +**Manual CRM updates eat 2 hours daily** → AI watches your email and Slack, updates customer records while you sleep
- +Pulls in 2 years of historical data retroactively - finds patterns in old conversations you forgot existed
- +AI writes follow-up emails using specific details from your last meeting instead of generic templates
Best For
- >Lost deals because nobody knew who promised what to which customer
- >Your founder is doing sales and forgets to log anything in the CRM
- >Spending 10+ hours weekly copying Slack conversations and meeting notes into customer records
Not For
- -Teams over 50 people — this is built for scrappy startups, not enterprise sales operations with territories and forecasting
- -Companies with disciplined CRM habits already — if your team religiously updates Salesforce, you won't see the value
- -Anyone needing complex pipeline management or AI forecasting — it captures interactions well but lacks enterprise sales analytics
Pairs With
- *Slack (where most of your actual customer conversations happen that never make it to the CRM)
- *Google Calendar (to automatically prep meeting briefs and capture what was actually discussed)
- *Linear (to connect support tickets with sales context so you know which prospects are having issues)
- *HubSpot Marketing (for email campaigns while Lightfield handles the relationship tracking)
- *DocuSign (to close the deals that Lightfield helped you not lose track of)
The Catch
- !Still in invite-only mode as of 2025 — no public pricing or signup, so you're waiting in line
- !Completely dependent on your integrations — if Slack or email isn't connected properly, you get incomplete customer pictures
- !Built for chaos, not structure — teams that want rigid sales processes might find it too loose and automated
Bottom Line
Finally, a CRM that fills itself out by stalking your digital footprints.