Used For

• +**Spending 15 hours/week manually segmenting and sending emails** → Set up once, runs automatically, your weekends return
• +**Your course launch emails go to everyone including people who already bought** → Smart tagging sends the right emails to the right people
• +**You're losing sales because follow-up emails live in your head** → Automated sequences nurture leads while you sleep
• +One-click checkout for digital products - no wrestling with separate payment processors
• +Landing pages that actually convert instead of your basic website contact form

Best For

• >Manual newsletter sending is eating your weekends alive
• >Hit 2,000 subscribers and Mailchimp's pricing went bonkers
• >You're a podcaster or course creator ready to actually monetize your audience

Not For

• -Marketing agencies managing multiple clients — no sub-accounts, you'll go insane
• -Big ecommerce stores — Shopify integration is basic, Klaviyo handles product data way better
• -Anyone wanting enterprise CRM features — this is email marketing, not a sales pipeline

Pairs With

• *WordPress (where your blog lives and Kit forms capture subscribers)
• *Stripe (to actually process payments for your digital products)
• *Teachable (your course platform that feeds student data into email sequences)
• *Zapier (connects Kit to the 47 other tools in your creator stack)
• *Google Analytics (to see which emails actually drive traffic back to your site)
• *Buzzsprout (your podcast host that auto-adds new listeners to email sequences)

The Catch

• !That free tier caps at 10,000 subscribers total (not per month) — you'll hit it fast if you're growing
• !Subscriber overages auto-charge at $0.03 each, leading to surprise $150+ bills when you blow past limits
• !The visual automation builder looks simple but gets messy fast with complex sequences

Bottom Line

The email tool that actually gets how creators make money — automations that don't need a marketing degree to set up.