NoBull SaaS

What does Import.io do?

Tool: Import.io

The Tech: Web Scraping

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Their Pitch

AI - Data extraction.

Our Take

It's web scraping for people who point and click instead of writing code. Turns any website into a spreadsheet or connects to other tools automatically.

Deep Dive & Reality Check

Used For

  • +**Copying product data across 500+ pages manually** → Train on 5 example pages, get full catalog as spreadsheet in minutes
  • +**Your basic scrapers break on sites with infinite scroll or login walls** → Handles JavaScript rendering, follows 'next' buttons, remembers logins automatically
  • +**Feeding messy HTML to your team's dashboards** → Exports clean data to Google Sheets, Tableau, or connects directly to other tools
  • +AI auto-detects data patterns - analyzes a page and builds columns for prices, images, descriptions without you clicking everything
  • +Rotating IP addresses and retry logic - doesn't get blocked like your homemade scraper does

Best For

  • >Tracking 50+ competitors manually every week and losing your mind
  • >Your scrapers break every time a site updates and you're not a developer
  • >Need compliance audit trails for data collection that free tools can't provide

Not For

  • -Solo freelancers or teams under 10 people — no free tier and you're paying enterprise prices for overkill features
  • -Simple one-time data pulls under 100 pages — browser extensions do this for free
  • -Companies wanting transparent pricing — everything is custom quotes, no public pricing

Pairs With

  • *Google Sheets (where most people dump the scraped data because it's familiar and shareable)
  • *Tableau (for executives who want pretty competitor pricing dashboards instead of raw spreadsheets)
  • *Power BI (Microsoft shops use this for the same dashboard needs as Tableau)
  • *Slack (where your team gets alerts when competitor prices change or scraping jobs fail)
  • *Excel (because half your company still lives in Excel no matter what you deploy)
  • *Salesforce (to feed lead data and company info directly into your CRM)
  • *PostgreSQL (for dev teams who want the structured data in their own database instead of spreadsheets)

The Catch

  • !Custom pricing only with no public rates — expect $500+/month minimum for basic plans, scaling to $10k+/month enterprise
  • !Learning curve is 15-30 minutes for simple stuff but complex multi-page crawlers take 1-2 hours of training examples
  • !AI auto-detect often needs manual cleanup — it'll grab the wrong columns and you'll spend time fixing what it guessed wrong

Bottom Line

Point-and-click web scraping that actually handles the annoying stuff like pagination and site changes.