Their Pitch
Unlock your app revenue growth in hours with web2app funnels
Our Take
It's really a drag-and-drop funnel builder that helps mobile apps collect payments outside app stores. Saves you from paying Apple and Google their 30% cut.
Deep Dive & Reality Check
Used For
- +**Your app store billing fails 20% of the time with prepaid cards** → Smart retry system recovers most failed payments automatically, no support tickets
- +**You're losing 30% of revenue to Apple/Google fees** → Web funnels charge 5% instead, customers get app access instantly after paying
- +**Building checkout flows takes your dev team 3 weeks** → Drag-and-drop editor gets funnels live in 30 minutes
- +Cancellation funnels with 'pause subscription' and discount offers - keeps users from churning completely
- +A/B tests entire payment flows, not just button colors
Best For
- >Your app is bleeding money to Apple's 30% tax and you need an escape route
- >Payment failures are killing 20% of your revenue and support tickets are piling up
- >You're a solo app developer who can't code checkout pages but needs them yesterday
Not For
- -Solo developers with simple one-page sites — this is overkill for basic payments
- -Big companies with 100+ person teams — lacks the deep analytics and custom reporting you'll want
- -Teams already building custom React checkout flows — you'll miss the code flexibility
Pairs With
- *Stripe (the payment processor that actually handles the money and works best with FunnelFox features)
- *Adapty (manages your in-app subscriptions while FunnelFox handles web payments)
- *Firebase (where your mobile app lives and syncs subscriber data from web purchases)
- *Google Analytics (to track which traffic sources convert best through your funnels)
- *Slack (where you get notifications about recovered payments and A/B test results)
The Catch
- !Only works with specific payment processors (Stripe, PayPal, Adyen, Paddle) — no Square or others
- !The 5% fee is still 5% — adds up fast if you're doing serious volume
- !Cancellation flow features only work with Stripe and Paddle, not other processors
Bottom Line
Bypasses app store fees by building web payment funnels that sync back to your mobile app.