Used For

• +**Your checkout abandonment is 70% and Google Analytics just shows you sad numbers** → Watch actual recordings of users getting stuck on your broken form validation
• +**Customer support keeps getting complaints about "the site doesn't work" with zero context** → See exactly what users clicked and where they got confused
• +**Your A/B tests show statistical significance but you have no clue why version B won** → AI automatically identifies the friction points and conversion blockers
• +Records everything automatically without manual tracking setup - no waiting for developers to add event codes
• +StoryAI generates insights from thousands of sessions so you're not watching recordings all day

Best For

• >Your conversion rates suck and you don't know why - users just vanish at checkout
• >You're tired of guessing what's broken based on vague complaints from customer support
• >Hit 50+ employees and need to stop playing detective with user behavior

Not For

• -Solo founders or small teams under 20 people — you're paying enterprise prices to analyze maybe 100 visitors a month
• -Anyone wanting basic pageview analytics — Google Analytics is free and does that fine
• -Companies with strict data privacy requirements — this records literally everything your users do

Pairs With

• *Google Analytics (for the basic traffic numbers FullStory doesn't focus on)
• *Hotjar (some teams use both - Hotjar for heatmaps, FullStory for detailed session analysis)
• *Intercom (customer support team can link FullStory recordings to support tickets)
• *Slack (where your team gets notifications about conversion-killing bugs AI discovered)
• *Optimizely (to actually run A/B tests on the problems FullStory identifies)
• *Salesforce (to see which marketing campaigns are sending users who actually convert)

The Catch

• !The useful AI features (session summaries, automated insights) are locked behind Enterprise and Advanced plans - expect to pay serious money
• !You'll become addicted to watching user sessions instead of fixing the obvious problems you already know about
• !Recording every user interaction creates massive amounts of data - storage costs add up fast with high-traffic sites

Bottom Line

Like having a security camera for your website that actually tells you why people aren't buying.