Used For

• +**You're guessing what keywords to target** → Analyzes top 20 search results and shows you exactly which terms and headings are working
• +**Your old blog posts are dropping in rankings and you don't know why** → Scans Google Search Console, spots declining pages, suggests specific fixes
• +**You're writing content that sounds good but doesn't rank** → Real-time SEO score shows missing keywords and optimization gaps as you write
• +Tracks whether AI chatbots like ChatGPT and Perplexity mention your content - because that's where search is heading
• +Generates FAQ sections from 'People Also Ask' data instead of making them up

Best For

• >You're spending 3+ hours researching what keywords competitors use before writing anything
• >Your content isn't ranking and you have no clue what Google actually wants to see
• >Managing content for multiple clients and need to scale research without hiring more people

Not For

• -Solo bloggers writing 2-3 posts per month — you'll hit the outline limits on cheaper plans and won't get enough value
• -Anyone creating non-English content — it's built around English search results and won't help with other languages
• -Teams wanting pure AI writing without SEO focus — tools like Jasper or Claude work better for creative content

Pairs With

• *WordPress (where you'll publish the optimized content and see if rankings actually improve)
• *Google Search Console (connects automatically to find your dropping pages and content opportunities)
• *Ahrefs (for deeper keyword research that Frase's SERP analysis doesn't cover)
• *Grammarly (because Frase catches SEO issues but still misses grammar problems)
• *Slack (where your team gets alerts about content performance and ranking changes)
• *Google Analytics (to see if all this SEO optimization actually drives more traffic)

The Catch

• !Solo plan caps you at 4 outlines per month, so you'll need to upgrade to Basic ($38/month) pretty quickly
• !The AI writing still needs heavy editing for brand voice — it's more like a smart first draft than finished content
• !You'll spend the first week training it on your brand voice or everything will sound like generic marketing copy

Bottom Line

Finally, an SEO tool that shows you exactly what your competitors are doing without the manual tab-hopping marathon.