Used For

• +**Reconciling MRR across three billing systems takes your weekend** → One dashboard shows real revenue, churn breakdowns, expansion revenue automatically
• +**Your churn rate could be 10% or 18% depending on who's counting** → Cohort analysis reveals actual retention patterns month by month
• +**Investors want LTV calculations and you're panicking in Google Sheets** → Automated customer lifetime value and revenue per account metrics
• +Revenue recognition compliance - handles different billing cycles, upgrades, downgrades without manual journal entries
• +Slack alerts when MRR drops 5% - catch churn spikes before they kill growth

Best For

• >Your MRR math doesn't match reality and investors are asking uncomfortable questions
• >Tracking subscription metrics across Stripe, Paddle, and spreadsheets is eating 10+ hours weekly
• >Hit $10k monthly revenue and need to prove your unit economics aren't terrible

Not For

• -One-time purchase businesses or traditional e-commerce - this is laser-focused on recurring revenue only
• -Teams under $10k MRR who aren't ready for $99/month analytics (the free tier cliff is real)
• -Companies needing heavy custom reporting or SQL queries - it's designed for standard SaaS metrics, not deep BI

Pairs With

• *Stripe (pulls billing data automatically, way cleaner than Stripe's basic revenue reports)
• *Slack (where your team gets MRR alerts and celebrates hitting revenue milestones)
• *BigQuery (exports cleaned subscription data for custom analysis when ChartMogul's reports aren't enough)
• *Intercom (connects customer support tickets to churn patterns - see which complaints predict cancellations)
• *Snowflake (feeds normalized revenue data into your data warehouse for executive dashboards)
• *Paddle (handles international billing complexity that ChartMogul then makes sense of)

The Catch

• !The $10k MRR limit hits fast for growing startups - you'll upgrade to $99/month sooner than expected
• !Data sync delays mean yesterday's billing changes show up tomorrow (24-48 hours for some processors)
• !Plan mapping and webhook setup trips non-technical users - budget 2-4 hours getting cohorts right, not 30 minutes

Bottom Line

Turns billing chaos into MRR clarity - if you can afford the jump from free to $99/month at $10k revenue.