Used For

• +**You're staring at a blank Instagram post with zero caption ideas** → Meta AI suggests trending hashtags and captions based on your photo
• +**Your group chat always argues about sports stats or random facts** → Add Meta AI to settle debates instantly without anyone Googling
• +**You need quick album artwork or custom GIFs for social posts** → Generate images from text descriptions right in the app
• +Works with Ray-Ban smart glasses for hands-free voice commands and real-time translation
• +Breaks down multi-step stuff like recipes or travel plans without the back-and-forth of Google searches

Best For

• >Content creators who need Instagram hashtag ideas and don't want to pay for ChatGPT
• >People who live in WhatsApp and want weather updates without switching apps
• >Anyone wanting to mess around with AI image generation for free

Not For

• -Businesses needing real integrations — it can't check your Shopify orders or connect to actual work tools
• -Anyone who cares about privacy — your chats train their model unless you opt out
• -Teams wanting custom AI training on company docs — it only knows public internet stuff

Pairs With

• *Instagram (where you actually use it for post ideas and hashtag suggestions)
• *WhatsApp (for settling group chat arguments about random facts)
• *Facebook (though most people forget it exists there)
• *Ray-Ban Meta glasses (for voice commands and image recognition while you're out)
• *ChatGPT or Claude (what you switch to when you need actual work done)

The Catch

• !It's embedded so deep in Meta's apps you can't really turn it off once it's there
• !All your conversations might be used to train the model unless you specifically object
• !Zero business integrations means it's basically a slightly smarter Google search that lives in your chat apps

Bottom Line

Free AI that's decent at casual stuff but can't touch your business data or do anything actually useful for work.