NoBull SaaS

What does Expo do?

Tool: Expo

The Tech: Mobile App Builder

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Their Pitch

Everything you need to build apps.

Our Take

It's React Native with training wheels and cloud services. Turns building mobile apps from a 3-week nightmare into a weekend project.

Deep Dive & Reality Check

Used For

  • +**Your React Native setup keeps breaking and you've reinstalled Xcode 4 times this month** → One command builds for both iOS and Android in the cloud, no local setup hell
  • +**App Store rejected your bug fix and users are angry while you wait 7 days for review** → Push JavaScript fixes instantly to live users, bypass store reviews entirely
  • +**You're a web developer who needs mobile but native code looks like hieroglyphics** → Write JavaScript, test instantly on your phone by scanning a QR code
  • +Over-the-air updates - fix bugs in production without going through app store reviews
  • +Pre-built modules for camera, GPS, notifications - no native code required

Best For

  • >JavaScript devs who need a mobile app but would rather eat glass than learn Swift and Kotlin
  • >Startups that need to ship iOS and Android fast without hiring native developers
  • >Solo developers tired of Xcode breaking their builds at 2am

Not For

  • -Teams needing deep native iOS/Android customization beyond what their pre-built modules offer
  • -Non-JavaScript developers - you still need to know React to use this effectively
  • -Companies wanting to avoid any monthly costs - the free tier caps out fast once you're building regularly

Pairs With

  • *GitHub (where your code lives and triggers automatic builds when you push changes)
  • *Stripe (for in-app payments since their SDK handles the mobile payment flow)
  • *Firebase (for backend services like authentication and real-time data that mobile apps always need)
  • *TestFlight (where iOS beta testing happens after Expo builds your app)
  • *Google Play Console (for Android app publishing and beta distribution)
  • *Sentry (for crash reporting since mobile apps crash in creative ways you never expect)

The Catch

  • !Free tier gives you 30 builds per month, but you'll burn through that testing on both iOS and Android with dev/staging/prod versions
  • !You're locked into their ecosystem - if you need to 'eject' to bare React Native later, you lose all the nice cloud features
  • !Still requires understanding React Native concepts, not a true no-code solution

Bottom Line

The only way to build mobile apps without wanting to throw your laptop out the window.