NoBull SaaS

What does ClickHouse do?

Tool: ClickHouse

The Tech: Analytics Database

Visit site →

Their Pitch

The fastest analytical database for observability ML & GenAI.

Our Take

A database that reads data by columns instead of rows, making it crazy fast for reports on massive datasets. Think seconds instead of hours for analyzing billions of records.

Deep Dive & Reality Check

Used For

  • +**Your app monitoring queries timeout after 30 minutes on a billion log entries** → Get answers in under 50 milliseconds with columnar storage that skips irrelevant data
  • +**Analysts wait 8 hours for batch reports to finish running** → Self-serve SQL queries return in seconds, no more overnight processing
  • +**Your Elasticsearch cluster costs $5k/month and still feels slow** → ClickHouse handles the same log volume 10x faster for half the infrastructure cost
  • +Real-time data ingestion without locks - millions of rows per second while analysts query simultaneously
  • +Handles time-series data brilliantly with automatic partitioning and data skipping

Best For

  • >Your log analysis takes hours and breaks pipelines at 3am
  • >Hit that wall where PostgreSQL chokes on billion-row reports
  • >Engineering team exists and your data problems are worth the complexity

Not For

  • -Teams under 50 people without dedicated data engineers — you'll waste weeks on setup instead of just using BigQuery
  • -Anyone needing fast lookups of individual records — it's built for big scans, not finding one customer's order
  • -Companies wanting plug-and-play analytics — this requires Linux skills, schema design, and ongoing maintenance

Pairs With

  • *Kafka (streams your app logs and events into ClickHouse in real-time)
  • *dbt (transforms raw data before it hits ClickHouse so your queries stay fast)
  • *Grafana (where you build dashboards because ClickHouse's UI is purely functional)
  • *S3 (cheap storage for older data that you query less often)
  • *Airflow (orchestrates your data pipelines and handles the ETL scheduling)
  • *Kubernetes (if you're running the self-hosted version and need it to not fall over)

The Catch

  • !Self-hosting means you're now running database infrastructure — expect $2k+/month just for the SSDs and RAM it demands
  • !Point queries (like "show me user 12345's data") are surprisingly slow because it's optimized for scanning millions of rows, not finding one
  • !Cloud version pricing can shock you during busy periods — burst queries rack up compute charges fast

Bottom Line

Turns terabytes of data into sub-second queries, but you'll need someone who speaks Linux and SQL.